In Spring of 2014, Serena & Lily opened its first Design Shop on Sacramento Street in San Francisco. We wanted to invite people to come in and get creative with the assistance of our in-shop design professionals. The brand tagline that I'd generated years ago, Inspiration Delivered, was painted onto the store’s facade, while various pieces of printed collateral were created as take-aways. I wrote a brand statement to capture the spirit of the concept that we featured on the website and in print.