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JULIE MASON

CREATIVE COPY DIRECTOR

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SERENA & LILY FALL CAMPAIGN

When Serena & Lily launched a capsule collection of apparel for women, we infused the whole season with a fashion sensibility that connected the dots between the way you decorate your home and the way you dress. We called the first issue of the catalog The Decorator's Issue and wove in messaging about self-expression and what it means to have great style. I’ve also added some language from our seasonal brand book that didn’t make it into the catalog because they’re kind of fun.

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SERENA & LILY FALL CAMPAIGN
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