FREELANCE WRITER/CREATIVE CONSULTANT SAN FRANCISCO, CA 2000 - Present Projects range from defining a brand's voice and content strategy to conceptualizing campaigns, crafting copy for websites, catalogs, books, packaging, brochures, direct mail, email campaigns, blog posts, social media, company & product names.
EDITORIAL DIRECTOR SERENA & LILY SAUSALITO, CA 2007 – Present Worked for over a decade with founders, CEO, marketing team, and creative department to shape and define the narrative of an emerging brand. Duties have included defining brand voice and ethos, identifying storytelling opportunities, providing high level creative direction, launching new products and businesses, providing direction and content for email campaigns, writing blog, site features, all catalogs, product names/descriptions, print advertising, public relations materials, in-store print collateral and brand partnership materials.
SENIOR COPYWRITER GAP SAN FRANCISCO, CA 1997-2000 Managed the bulk of written elements for gap.com, including direct email campaigns, web editorials, product names & descriptions, online ad campaigns and in-store promotional pieces. Worked closely with Marketing VP and team to conceive of and execute seasonal campaigns. Managed small online editorial staff.
COPYWRITER WELLS FARGO BANK SAN FRANCISCO, CA 1996 - 1997 Provided brand content for marketing and merchandising materials including branch signage, small-space advertising and promotional materials.
ASSOCIATE EDITOR NOVO MEDIA GROUP SAN FRANCISCO, CA 1995 - 1996 Managed two digital magazines for Toyota’s lifestyle website, thehub.com, generating daily reviews of movies, books, magazines and music. Worked with partners to provide branded content throughout site.
EDUCATION University ofVermont, Bachelor of Arts, 1995. The Writer's Studio, SF, fiction workshops. UCLA Writer’s Program & Los Angeles Screenwriter's Bootcamp, 2003 - 2006. Won awards at various screenwriting contests including Scriptapalooza (first place) and Austin Film Festival (finalist).
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